As a new startup office, Rohl Dental required an identity that reflected the passion, presence, and gentle personality of owner, Dr. John Rohl. Dr. Rohl teamed up with Conectiv to develop a simple brandmark that would resonate with the office’s primary audience, communicate excellence in patient care, and shed light on the type of environment Rohl Dental worked so diligently to cultivate.
Knowing Millennials would be an important part of the office’s demographic, Conectiv developed a clean, minimalistic brandmark comprised of simple lettering that positions the letters “R” and “D” in a way that depicts a silhouette of a patient in a chair surrounded by an aura of excellence. The icons green brand-colored bib symbolizes patient care. Once the brandmark was in place, Conectiv and Rohl Dental worked together to translate that image and message to a variety of additional brand communications.
