Nutherm International, a provider of products and services for the nuclear and energy industry, had not devoted much time to their marketing and messaging since their foundation in 1979. Conectiv partnered with Nutherm to enhance the company’s well-established brandmark and translate it into a set of marketing materials geared to elevate the company’s tradeshow presence while still protecting the integrity and history of the brand.
It is important to capture the attention of prospective buyers at tradeshows. It is important to stand out and make an impact, and use the platform as a place to promote products and services in a way that is reflective of all facets of the business. To accomplish this, Conectiv created a new branded look for Nutherm utilizing eye-catching popup graphic and pullup panels that communicated offerings in a more pleasing approach. Additionally, Conectiv provided Nutherm with easily updatable templates to allow them to manipulate and change information sheets internally to keep messaging relevant and the brand aesthetic persevered.
